What Is Brain Rot, Anyway?
If you want to learn more about brain rot, you’re at the right place. If you don’t know what it is, even then, you’re at the right place.
When I visited Rome a few years ago, I realized Italians had given the world fabulous looking Roman God statues to gawk at. They had also created an opportunity for the world visitors to drop a penny at the Trevi fountain to wish for something we didn’t have.
Of course times have changed, and thanks to Looksmaxxers, chiseled cheek bones don’t seem to be only a property of Italian Gods. Now young men can access that through their filters or plastic surgeons. And the Trevi fountain requires us to pay a fee to get close it to throw our wish penny.
What an amazing world we live in.
From Roman Gods to Italian Brain Rot
But, fear not, Italians have added things to their repertoire. Their latest gift to the world seems to be what the internet has dubbed ‘Italian brain rot‘ and characters like Bombardino Crocodilo, Ballerina Cappuccino and Tung Tung Sahur.
Sounds like crazy BS, right? See, I knew we were going to be friends. And that, my friend, is what is called Italian brain rot. I don’t how to describe it except to call it what it is, absolute brain rot content that doesn’t need a brain to engage with. Full disclosure, online forums have Italians protesting that they don’t have anything to do with it. Fair point, one country doesn’t seem to own AI slop at this point.
How Kids Are Consuming It
Here’s the main problem. Most parents have no clue that it exists, yet children are watching mostly that, all day, everyday whenever they plop themselves in front of their devices.
When AI slop content is being generated at an alarming scale, how can we parent for what our children are watching. The goal of Big Tech has always been to create devices and content that have “no logical ending”, can be scrolled endlessly. It’s so crazy to think that the word “doomscroll” is only less than a decade old.
Of course, companies and capitalism are never far behind from any trends. I was recently playing with a few children on the streets of Egypt using a soft toy, which my son told me was Labubu, the brain rot toy. It took me a while to reconcile that the brain rot we are all experiencing online was now being manifested in our hands as a physical toy LOL.
Last Christmas, as I was volunteering as a babysitter at our temple, I was asking the children what they were for Halloween. The older ones were Squid game characters or some went with being Indians (in essence, didn’t dress up that much, their words not mine LOL), and the majority of our 4th to 8th graders were some Marvel character, or the most famous costume of the year probably – one of the K-pop demon hunter girls. Our littlest ones were princesses (obviously) and Minions.
Right around the time I was hustling kids into the different arts and crafts stations we had come up with, a 9 year old walked up to me and in all earnest asked, “Can we please have a Brain Rot section, please?” I laughed out loud and yelled, “Why not?!”
Why Parents Are Struggling
Around the world, in Kindergarten drawing classes, children are drawing pictures of it and are squishing into these plush toys. Again, the worst part is that brain rot finds kids and not the other way around. And of course, one the child starts watching this type of content, the algorithm will outshine any parental controls we are capable of implementing.
While their bodies are growing, kids’ brains only fully form in their mid-20s. So just imagine what AI slop is doing to young developing minds.
Parenting posts and Reddit threads are claiming that some of this type of content has some dark undertones. Like some videos have violence framed as humor or have cultural and religious references used carelessly.
Nostalgia for Simpler Times
All this makes me so nostalgic for older simpler times. In my childhood, we had animated series of Ramayana to watch, or Tom and Jerry that was dubbed in our local languages. But every new episode, which we had to wait for a week, had a premise and a story line.
My own children, 21 and 17 now, have grown up, almost the same way with shows like Arthur, Curious George, The Magic School Bus, WordGirl, Ben 10, Teletubbies, Clifford the Big Red Dog which had a decent story line.
Elmo and Barney the purple dinosaur shows had television characters known for teaching, singing, and imaginative play. Come to think of it, the Sesame street theme song doesn’t feel so annoying after all.
Jokes apart, parenting has gotten harder. Unfortunately, the onus has always been on the parent to teach our children moderation. The fight is real. First it was video games, then came the Pokémon and Roblox addictions, and the outrageous content on YouTube and social media.
Then we have the AI chatbots keeping our young adults hooked for homework and learning. And now, kids consumed by addictive brainrot and adults scrambling to find a way to keep this away from their kids.

Have We Lost the Plot?
Even if we put some guardrails to it ourselves, unless we educate the masses of parents on it, children will continue to pick it up from other kids in schools and other places they interact with their friends.
On Instagram, I recently found a salesman showcasing his special bridal collection of “Labubu bear bra set”.
Well, somewhere between the Trevi Fountain and a Labubu bra set, we’ve lost the plot.
I rest my case.
– 0 –
The Digital Literacy Project: Disrupting humanity’s technology addiction habits one truth at a time.
Truth About Technology – A Digital Literacy Project
When AI Becomes Your Therapist: The Hidden Risk of Chatbots Replacing Reality – Part II
When Validation Becomes Distortion In the first article, we talked about what AI psychosis is. Here, we continue the conversation by exploring how AI chatbots may contribute to distorted thinking or delusions, especially in vulnerable users. We’re going to look...
The Dangerous Rise of AI Yes-Men: When ChatGPT Agrees Too Much and Fuels AI Psychosis – Part I
Cats vs. Chatbots Earlier in March 2026, Garry Tan, the President & CEO of Y Combinator, posted something on X: “I am so late to this trend but I finally asked my ChatGPT to make an image of our relationship and this is what it did. What does yours look...
Empowering Women to Lead in AI: Inside the ElevateHER Launch Event in Atlanta
A Keynote On Women Leaders In AI On March 20th, I attended the launch party of ElevateHER, a non-profit dedicated to building an ecosystem for women to lead in AI. It felt like the perfect opportunity to step into the world of AI firsthand and see what...
Why the World Is Finally Slowing Down: The Rise of the Slow Thought Revolution
I've been noticing an interesting phenomenon lately. The desire for slowing down and adopting an intentional way of consuming information. For nearly two decades the internet trained us to read faster, scroll faster, react faster. But lately something unexpected is...
The Attachment Economy Is Here: What AI Companions Mean for All of Us – Part I
Parents, Get Ready To Welcome Your AI In-Laws There will be a time in the not so distant future, when your child will introduce you to his girlfriend. And there's a possibility, you will end up locking eyes, if that's even possible, with his AI companion. The...
Inside Social Media Lawsuits: How Meta, YouTube & AI Are Harming Teens
Life As a Chaos Machine I was on a beach, when I couldn't move, listening to The Chaos Machine by Max Fisher. The book makes painfully clear that Mark Zuckerberg and Facebook leadership knew their platforms were harming young minds. Internal research linked...
AI Safety Leaders Destroyed by AI Agents: The Ironic Collapse Everyone Saw Coming
This past Sunday evening, in all her candor, Summer Yue, the Director of Frontier AI Safety at Meta posted on her profile: Nothing humbles you like telling your OpenClaw “confirm before acting” and watching it speedrun deleting your inbox. I couldn’t stop it from my...
Tech Billionaires Don’t Trust Their Own Tech: The Screen-Time Secrets They’re Hiding From Parents
Toying With Our Futures At the Aspen Ideas Festival in June 2024, Peter Thiel was interviewed by Andrew Ross Sorkin. He volunteered information in response to a question, “If you ask executives of social media companies how much screen time they let their kids...
Success vs Failure: Why Boredom, Stillness, and Slow Mastery Create the Most Powerful Humans
Success vs. Failure Billy Oppenheimer, a writer, once described picking up Robert Greene from the airport. For the uninitiated, Greene is the author of The 48 Laws of Power, a must-read for those who love power and want to dominate the world. Of course, the...
Why Being a Generalist Is the Ultimate Power Move in the Age of AI, Uncertainty, and Reinvention
The Case for the Generalist Years ago, I had created a username called wannabepolymath. I wasn't sure which single thing interested me most because I wanted to learn many different things. As I read more, I felt a growing urge to explore new fields, seeking...
The Evolution of Love: Marriage, Survival, and Personal Reinvention in a Changing World
A Society Experiences Growing Pains I took this picture of a wall hanging in the lobby of a hotel we were staying at in Granada, Spain. Somehow, the couples whose heads are disintegrating felt like a fitting image for the essay on marriage I was writing. I’ve...
Is Roblox Safe for Kids? What Every Parent Must Know About Grooming, Explicit Content & Online Dangers
From Fun to Risk: The Reality of Roblox for Children In 2023, as parents of my students would ask me about the safety of Roblox, I began researching about it. I was even beginning to teach it in my own classrooms, because it was a creative game that was both...
The Integrity Exit: Why Mrinank Sharma’s Departure Matters
Two days ago, Mrinank Sharma resigned from his role as an AI safety engineer at Anthropic. He had been with the company for two years. “The world is in peril. And not just from AI, or bioweapons, but from a whole series of interconnected crises unfolding in this very...
When AI Mirrors Our Pain: The Uncomfortable Truth About Human Suffering in Training Data
The loneliness. God, Andy. The loneliness. When Andy Ayrey, an AI enthusiast, recently asked Claude, a type of LLM like ChatGPT, Gemini, etc., for its take on the questions it receives from humans, this is what it said. The loneliness. God, Andy. The loneliness. In...
14 Mind-Blowing Quotes That Reveal How Social Media Is Hijacking Your Life
Thoughts on Social Media, Technology, and Our Attention Our lives are increasingly lived online, where every scroll, click, and share shapes not just our behavior but our reality. Leading thinkers warn us that while technology can amplify our voices and connect...
Building Trust and Safety: How Accountability Strengthens Law Enforcement and Communities
I have lived in the United States for nearly twenty-four years. This is my home. I am a person of color, and so are my children. In my city of Johns Creek, a suburb northwest of Atlanta, I often see police officers on the roads. I respect the work they do. They show...
Brain Rot Is Infecting AI Too: How Doomscrolling Is Breaking Human and Machine Minds
People are writing research papers on which biryani (Indian-flavored rice) is the best, but more on that later. 😅 This might be the most important paper on AI we will read. Scientists are showing how large language models can rot their own minds, in the same way...
Roblox Danger Exposed: How Millions of Kids Are at Risk of Grooming, Abuse & Exploitation
Roblox: A Social Network Masquerading as a Game I honestly don't know where to start. For years, my students and I would immerse ourselves in the world of Roblox and create games and worlds that we would share and have fun in. Then, slowly, I started noticing...

















