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Thoughts

Estée Lauder, in a passage from her biography, *Estée: A Success Story*, makes a compelling case for the power of independent entrepreneurship. She suggests that when you’re running your own show, you’re free to make decisions quickly, almost instinctively, without the layers of bureaucracy that often weigh down publicly traded companies. And let’s be honest, isn’t that where the magic happens? When you’re not bogged down by endless financial controls or the constant pressure to appease investors, you can move with agility, pivoting when the market shifts or seizing opportunities the moment they arise.

Lauder’s point is clear: innovation doesn’t thrive in a cage. It flourishes when you trust your gut, when you’re willing to take a leap without overanalyzing every decimal point on a spreadsheet. She argues that success often comes down to speed and intuition – acting decisively, even when the numbers aren’t perfectly lined up. Because in a world that’s changing faster than ever, waiting for the “perfect” financial justification might mean missing the boat entirely. It’s a bold perspective, one that challenges the conventional wisdom of corporate rigidity and instead champions the kind of fearless, fluid decision-making that defines true entrepreneurial spirit.

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