On Monday, June 8th, Kanye dropped a new music video called Gemini season. In it, his wife Bianca Censori milks a giant cow while in lingerie in a mountain field.
Kanye then walks in and feeds her the milk — before dousing her with it. That’s it, atleast, that’s what I’ve seen so far.
Kanye seems to have mastered the outrage → apology → reinvent cycle. In this human attention farm, the public is the cow and the outrage is the milking machine.
And Censori has become the central character in this strategy. She’s regularly paraded around in skin-tight unitards, or a few barely-there strips of duct tape, or absolutely nothing at all.
When she appeared 99% nude at the 2025’s Grammy red carpet, the meme awards were the only ones worth celebrating.
Unlike many celebs, Kanye doesn’t seem eager to scrub the internet. His attitude is any publicity is good, as long as his name is trending. Instead, he and Bianca milk every drop of attention in an economy where outrage equals currency.
While most of us wake up worrying about inflation, wars, and the future, Kanye seems to be asking himself, “How can I cover Bianca’s ass in two strips of duct tape and parade her through a mall?”
In Street Lights, a younger Kanye sang,
“So I hopped in the cab and I paid my fare
See I know my destination, but I’m just not there”
He sounded like an interesting guy trying to find his way in the world. Some songs like Champion felt raw,
“When it feel like living’s harder than dying
For me giving up’s way harder than trying”
The reason I started listening to music was to grasp the lyrics and make sure artists were not brainwashing my children into understanding the world in a certain way that was not entire true.
And my children listen to all artists because their take is that we’ve “gotta separate the art from the artist“
But it’s becoming increasing difficult for me to do so.
In 2022, he went on a podcast and defended Hitler, claiming everyone brings some value to humanity. In 2024, he ran for president. Later he founded the Donda Academy, a private Christian school named after his late mother, and faced lawsuits from former staff.
Then, in early 2026, he took out a full page newspaper ad apologizing for his antisemitic remarks, perfectly timed before the release of his Gemini album. He has already done this sort of a thing once before.
Now, Kinky Kanye is milking views in the sleaziest way imaginable.
In all seriousness, maybe he’s not all up there in his head. Kim Kardashian came to his defense multiple times during their marriage, asking the public to give him and their family some grace as he struggles with bipolar disorder.
Yet, instead of using his platform for something greater, he swapped her for her look-alike while doubling down on shock value to stay relevant.

Whether we gave permission for these artists to turn outrageous or not, I feel like we are partly responsible. The crowds at his latest Istanbul concert make me wonder if the public still believes that Kanye is some sort of genius outcast who is often misunderstood.
One of the comments on this milking video say,
“That why he’s a genius. You can’t understand it until he explains it to us. Not an easy puzzle to solve.”
I hope this user was being sarcastic, otherwise I am terrified on behalf on an entire generation.
Not sure about the music video, but no cows were harmed in the writing of this essay. Or, the Holstein cow in that serene Alpine mountain pasture could also be a green screen, for all we know.
The world order seems to have changed. A normal, common man like me will be questioned as the one who needs a mental health checkup.
Anyway, I want to leave you with the gems of the lyrics. Some people like me will do anything for clever wordplay and rhyme; even if it makes us look like ass.
Uno, dos, cuatro hoes
Come and pose with no clothes
Window close, AC blows
Nipples froze, are you cold?
LMAO.

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About The Article Author:
Hi, I’m Rachana. Its been my dream for years to do something to consciously create a better future where every one of us is excited about our own potential. My challenge to everyone is that they aspire for their personal best and leave a legacy of their work through their contributions to mankind.
One more thing. In December of 2044, I hope to win the Nobel.
Will you join me on this journey of growth and transformation?
Namasté.
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