The Governing Principles Of Animation
Whenever you sit down to create 2D animation explainer videos, you will come across a bundle of elements governing Animation in general.
In the animation world, we call them the Principles of Animation. Now these are crucial for your videos because they turn your sincere efforts into magical pieces of animation.
If we talk about the animation industry, there is an endless list of 2D Animation Company studios that offer animation services.
But, how many of them stick to the foundational principles of Animation? Well, not all. If we look into it, there are approximately 12-13 Crucial principles of animation. Let’s take a look at the top 5.
I. Squash And Stretch

Squash And Stretch | Image from researchgate.net
It is one of the most crucial principles of 2D Animation. The application of squash and stretch exists in almost everything around us.
Irrespective of the type of explainer video you choose, this principle is present everywhere due to the elastic-like characteristic that it provides to your animation.
By using it, you can represent flexibility that your character carries in your animation.
Also, the concept of storyboarding is important here as it helps you focus on your character as per your story outline.
II. Anticipation

Anticipation | Image from pinterest.com
The act of making your audience guess what’s ahead.
While performing animation, using the principle of Anticipation provides your characters with a realistic approach.
Anticipation helps generate curiosity and suspense about the next event.
For example, adding anticipation to your athlete’s knees before he begins the race will produce excitement & thrill in your 2D animation video.
Want to give life to your character? Just use Anticipation. That’s it.
III. Staging

Poor Staging | Image from pinterest.com
In simple words: Staging means focusing on what’s important and cutting out the fluff.
With the help of motion graphics, the principle of staging can be put to work.
While creating animated videos for businesses, remember: The agenda is to divert the attention of the viewers from the non-important frame to the ongoing-important scene.
To properly execute this, try keeping the motion level of non-important frames to a minimum.
IV. Timing

Timing | Image from smashingmagazine.com
It refers to where you place each action frame on the timeline.
With this principle, you can define the success rate of your animation. Timing is everything. Everything that you can think of.
When you add timing to your character, it gives them emotion in the form of worry, excitement, depression, happiness, etc.
Imagine an elephant walking too fast. Will the timing frame make it look realistic?
Not really, right? Hence, if you want your character to leave an impact on your viewers, you need to adjust its timing appropriately.
V. Exaggeration

Exaggeration | Image from darvideo.tv
The way of adding more appeal and life to a certain character in animation.
By adding exaggeration, the dramatic effect will shoot up, thus causing extra impact.
For example, a cop kicks a culprit on his back which sends him to the moon flying.
Or maybe, a cartoon character who keeps on running in the belief that the floor behind him is vanishing as he keeps moving ahead.
Well, the saying goes – Less is More.
However, here in Exaggeration – More is More.
–
FutureSTRONG Academy believes that every child has potential. They just want to be told so by loving and caring adults. Call 678.310.5025.
Disclaimer: Hey guys, please note. FutureSTRONG Academy doesn’t get paid for these putting these posts and resources here.
Article Author: Komal Kokate
– 0 –

About The Author:
Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.
The Future Of Work Is Now
The Non-Cognitive Skills Needed For The Future, Our Hybrid Work Life And Much More
If you’re not careful you can follow your passion right into poverty. ~ Srini Rao
The AI Pilots to Production Playbook: How Enterprises Can Finally Scale AI Successfully {Video}
https://youtu.be/I3rhix1_--A - Want To Listen To The Article Instead? Current State of AI Adoption I recently wrote about the current state of AI adoption across corporations and what it would take for us to go from Pilots, POCs to scalable AI...
Modern Times, Ancient Wisdom: What Chanakya and Dr. Radhakrishnan Pillai Teach Us About Leadership Today
Modern Times, Ancient Wisdom When I started my blog 17 years ago, I mostly wrote personal musings as a new mother of two boys. But, over the years, I wanted to write about the different aspects of Vedic wisdom and modern psychology. I was learning how to...
Beyond GenAI Pilots: How Enterprises Build Scalable AI with Governance and Trust
Current State of AI Affairs If you're a transformation leader at your organization, or lead any type of team, you must have seen multiple memos by now from senior leadership on the need to innovate and incorporate AI into your existing workflows. These can come...
When AI Becomes Your Therapist: The Hidden Risk of Chatbots Replacing Reality – Part II
When Validation Becomes Distortion In the first article, we talked about what AI psychosis is. Here, we continue the conversation by exploring how AI chatbots may contribute to distorted thinking or delusions, especially in vulnerable users. We’re going to look...
The Dangerous Rise of AI Yes-Men: When ChatGPT Agrees Too Much and Fuels AI Psychosis – Part I
Cats vs. Chatbots Earlier in March 2026, Garry Tan, the President & CEO of Y Combinator, posted something on X: “I am so late to this trend but I finally asked my ChatGPT to make an image of our relationship and this is what it did. What does yours look...
Empowering Women to Lead in AI: Inside the ElevateHER Launch Event in Atlanta
A Keynote On Women Leaders In AI On March 20th, I attended the launch party of ElevateHER, a non-profit dedicated to building an ecosystem for women to lead in AI. It felt like the perfect opportunity to step into the world of AI firsthand and see what...
It Took a Publishing Scandal to Expose a Broken Industry and the Rise of AI Slop Books
Mia Ballard, a woman living in the UK, had self published a book called Shy girl in February 2025. The book is about a desperate young woman who meets a guy online and is now being held hostage as his pet. It became successful until readers started to question if it...
Why the World Is Finally Slowing Down: The Rise of the Slow Thought Revolution
I've been noticing an interesting phenomenon lately. The desire for slowing down and adopting an intentional way of consuming information. For nearly two decades the internet trained us to read faster, scroll faster, react faster. But lately something unexpected is...
The Attachment Economy Is Here: What AI Companions Mean for All of Us – Part I
Parents, Get Ready To Welcome Your AI In-Laws There will be a time in the not so distant future, when your child will introduce you to his girlfriend. And there's a possibility, you will end up locking eyes, if that's even possible, with his AI companion. The...
Stop Hustling, Start Living: Nietzsche, Self-Mastery, and the Courage to Quit
In his work, The Antichrist, Friedrich Nietzsche talks about a certain type of person who has the most tolerance for suffering, because they experience difficulty as meaningful. “The most intelligent men, like the strongest, find their happiness where others would...
Inside Social Media Lawsuits: How Meta, YouTube & AI Are Harming Teens
Life As a Chaos Machine I was on a beach, when I couldn't move, listening to The Chaos Machine by Max Fisher. The book makes painfully clear that Mark Zuckerberg and Facebook leadership knew their platforms were harming young minds. Internal research linked...
AI Safety Leaders Destroyed by AI Agents: The Ironic Collapse Everyone Saw Coming
This past Sunday evening, in all her candor, Summer Yue, the Director of Frontier AI Safety at Meta posted on her profile: Nothing humbles you like telling your OpenClaw “confirm before acting” and watching it speedrun deleting your inbox. I couldn’t stop it from my...











